The InMoment Blog

Your Guide to Customer Experience Management

September 10, 2020

How Closing The Loop Helps Companies Keep Promises

Making and keeping promises can be a tricky business for companies. Organizations oftentimes end up overpromising, underdelivering, or both. Couple that with customers having more means than ever before of telling their friends about a negative experience, and the result is broken promises that scar, not just smear, a brand’s reputation.

September 9, 2020

How COVID-19 Has and Will Impact Credit—Permanently

The COVID-19 pandemic’s impact on financial health has been just as if not more concerning to many customers as its effects on literal health. Many individuals, families, and businesses have struggled financially over the last 5-6 months, and unfortunately, it's looking like these struggles will reverberate across the credit and loan repayment world in big—and unprecedented—ways.

September 3, 2020

Three Research-Backed EX Trends for Your Evolving Workplace

Adjusting to a remote working environment poses many challenges—it is this fact that led InMoment experts to get curious about the effect rapidly changing workplace conditions was having on employees. In true InMoment fashion, we surveyed thousands of employees globally to find the answers.

September 1, 2020

Four Ways to Create Emotionally Moving Experiences for Your Customers

Most brands are keenly interested in creating experiences that move their customers on an emotional level—the trick lies in figuring out which factors companies can and should wield to elicit that response from the individuals they seek to serve. 

August 27, 2020

How to Craft Deliverable Brand Promises

Delivering promises is one of the most important things a brand must do for its customers. Keeping commitments is much easier said than done, but customer loyalty lives and dies by companies’ ability to follow through.

August 25, 2020

Three Factors That Help Experience Programs Avoid Unanticipated Costs

Unanticipated costs can quickly become the bane of any business project, customer experience (CX) or otherwise, if they’re not carefully considered before pens have been put to paper. It’s thus imperative for CX practitioners who want to pitch their programs to anticipate and prepare for unexpected costs as much as possible.

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